The Foundation Builder
Stop Circling. Start Building.
Founding Member Price: $1,997 (Regular Price: $2,800)
Payment Plan: 3 monthly payments of $700
12 weeks of private coaching to build your coaching business — with the clarity and confidence to run it your way
You've been dreaming of building your coaching business — but you can't seem to land on one clear direction.
You've got ideas, notes, and passion. But every time you sit down to actually build something, you freeze. What if you pick the wrong niche? What if no one wants what you're offering? What if you spend months building something that doesn't work?
Or even more frustrating: You do the work but keep second-guessing and now you’ve run through different iterations only to be back at square one.
So then what do you do?
You keep researching. Reading one more book. Taking one more course. Tweaking your messaging again. Waiting until you feel ready.
But here's what you're realizing: More information isn't the answer. You don't need another strategy. You need a foundation you can trust — one that fits who you actually are, not who some guru says you should be.
The Foundation Builder is where that changes.
This 12-week private coaching experience helps you move from uncertainty to clarity — creating the offer, niche, and plan that finally feel aligned and doable.
You'll walk away with a business that fits you — not someone else's formula.
About Your Coach
Hi. I'm Debbie - a former accountant with a degree in psychology, now a certified business and mindset coach with 20+ years of experience helping business owners get clear on their foundation—what they offer, who they serve, and how to price it.
Here's why that combination matters for you:
Most coaches bring either strategy OR psychology. You need both.
The accountant in me knows what actually creates clarity in a business—what's essential and what's just noise. I understand pricing, positioning, and the fundamentals that have to be right before anything else can work.
The psychologist and coach in me knows what keeps smart, capable people stuck in their own heads. I understand the mindset patterns that make you second-guess every decision, restart every few months, or freeze when it's time to actually launch.
This is why the Foundation Builder works when other approaches haven't.
You don't just need someone to tell you what to do (that's strategy). You don't just need someone to help you believe in yourself (that's mindset). You need someone who understands BOTH the business fundamentals AND the psychology that keeps you circling—so you can finally build something that sticks.
The Foundation Builder is brand new—
but the framework behind it isn't.
For over 20 years, I've helped business owners:
Get crystal clear on what they actually offer (and who it's for)
Price their services with confidence instead of guessing
Build their foundation so they could finally move forward
The process you'll experience in these 12 weeks is the same methodology I've refined over two decades—now packaged specifically for coaches who are ready to stop circling and start building.
Here's what being a founding member actually means:
You get the full 12-week program—same 1:1 support, same level of attention, same everything—at $1,997 instead of $2,800.
In exchange, I ask for your honest feedback along the way and a testimonial when we're done. That's it.
You're not getting a beta version or less support. You're getting the real thing at a price that won't be offered again once I have the testimonials and case studies to prove what's possible.
5 spots. $1,997. Then it goes to $2,800.
This Is for You If:
You're done circling. You've been "figuring it out" for months—maybe years—and you're ready to actually build something instead of endlessly researching, second-guessing, and restarting.
You’re still working full-time while building your coaching business on the side
You have ideas but can’t land on one clear offer, niche, or pricing strategy
You want dedicated 1:1 support — not another generic course or template
You thrive with structure, accountability, and honest feedback that
keeps you from overthinking
This Is NOT for You If:
You want a paint-by-numbers formula that tells you exactly what to do
You're looking for motivation or cheerleading without strategy
You're not ready to be honest about what's actually keeping you stuck"
This program requires thinking, reflection, and real honesty with yourself about what's been keeping you stuck. If that's you, keep reading—this is where everything changes.
By the End of Our 12 Weeks Together, You’ll Have:
A clear, compelling offer you can explain in two minutes
Pricing that reflects your value (and the confidence to charge it)
A defined niche and ideal-client profile
Your purpose, non-negotiables, and unique advantage mapped out
A business strategy aligned with the life you actually want
A confident 90-day action plan to move forward
A natural, authentic sales conversation framework — no scripts, no pressure
Picture this:
You're at a networking event. Someone asks what you do. The words come easily—clear, confident, compelling. They immediately want to know more.
Or imagine: A potential client asks your price. You say it without hesitation. No apology. No immediate discount offer. Because you know what you're worth.
You wake up on Monday morning and instead of dreading another week of "figuring it out," you open your laptop knowing exactly what to work on. No more analysis paralysis. No more Sunday night spirals wondering if you're charging enough or if your niche makes sense.
That's where you'll be in 12 weeks.
Not just with a business plan—with a business you trust and the confidence to move forward with it.
You're not the same person who's been circling for months. You're the coach who shows up knowing exactly what you offer, who it's for, and why it matters. You're done second-guessing. You're done waiting to feel ready.
You're building. And you finally know how.
What the 12 Weeks Look Like
Weeks 1-3: Foundation & Clarity
We start with who you are, what you offer, and who it's for. You'll stop second-guessing your niche and start speaking with confidence about what you do. By week 3, you'll have a clear offer you can explain in two minutes.
Weeks 4-6: Structure & Positioning
We build your pricing strategy, define your ideal client, and map out your unique advantage. No more sounding like everyone else or undercharging because you're not sure what you're worth.
Weeks 7-9: Strategy & Systems
We design how people find you, connect with you, and say yes to working with you. You'll have a natural sales conversation framework that feels authentic—no scripts, no pressure.
Weeks 10-12: Action & Momentum
We create your confident 90-day action plan and prepare you to move forward. You'll leave with clarity, momentum, and a foundation you can actually stand on.
Every step is customized to YOUR business.
No cookie-cutter frameworks. No someone else's blueprint. Just focused, personalized guidance that fits your strengths, your values, and your real life.
What’s Included
Everything you need to stop circling and start building—customized to your business, your goals, your life:
12 weekly 1:1 coaching sessions (60 minutes each)
Custom worksheets, strategies, and tools created specifically for your business as we work together
Templates for your offer outline, pricing calculator, and discovery call script
Email support and check-ins between sessions (24-hour response time)
All sessions recorded and delivered within 24 hours
This isn't just about what you'll have at the end—it's about who you become along the way.
You'll go from the coach who freezes when someone asks "what do you do?" to the coach who answers with clarity and confidence. From the person who refreshes the same Google doc for weeks to the person who makes decisions and moves forward. That shift? That's what makes everything else possible.
Here’s What Actually Changes
This isn't just about walking away with a clear offer or a pricing strategy—though you'll have both, and they'll feel right in a way nothing has before.
This is about what happens when you finally stop second-guessing every single business decision.
No more Sunday night spirals wondering if you're charging enough. No more starting over every few months because something feels off. No more avoiding conversations about your business because you're not quite sure how to explain what you do without sounding like everyone else.
Instead, you wake up clear. You know exactly what you're building and why it matters. When someone asks what you do, the words come easily—and they land. You show up to discovery calls feeling like the expert you actually are, not like you're still figuring it out.
You make decisions faster because you trust the foundation underneath them. You stop comparing yourself to other coaches because you're building something that fits you—your strengths, your values, the life you actually want.
Who you are at the end of 12 weeks is fundamentally different from who you are now.
Not because you've learned some new strategy—but because you've finally built something you trust. You're not the aspiring coach anymore. You're the coach with a clear offer, confident pricing, and the internal certainty to show up as the expert you actually are.
The mental weight lifts. The constant questioning quiets. The business you've been circling for months—maybe years—finally starts to take shape.
And here's the thing: this doesn't happen because you followed someone else's blueprint. It happens because you finally built a foundation that's yours. One that makes sense. One you can stand on.
That's what these 12 weeks give you. Not just a business plan—a business you trust. And the confidence to move forward with it.
The Complete Value
If you were to work with me separately on each of these component:
12 hours of private 1:1 coaching at my standard rate Value: $3,000
Custom business foundation strategy — offer development, niche clarity, positioning Value: $1,500
Pricing strategy and calculator tailored to your business model Value: $500
Sales conversation framework — no scripts, no pressure, just authentic client conversations Value: $400
Email support between sessions with 24-hour response time Value: $400
Session recordings delivered within 24 hours so you can revisit key insights anytime Priceless
Total Value: $5,800+
Your Founding Member Investment: $1,997
You're getting premium coaching and decades of expertise at 69% off—while helping build the case studies that will transform how coaches launch their businesses.
This $5,800+ value at $1,997 is only available to the first 5 founding members.
After that, it goes to $2,800—and you won't have the same opportunity to be part of building something from the beginning.
Why Founding Member Pricing?
I've been coaching business owners for over 20 years, helping them get clear on their offers, pricing, and strategy.
Now I'm building something specifically for coaches—and I want to create case studies that showcase what's possible
when you have the right foundation.
Here's the deal:
You get the full 12-week program—same 1:1 support, same level of attention, same everything—at $1,997 instead of $2,800.
In exchange, I ask for your honest feedback along the way and a testimonial when we're done.
You're not getting less. You're getting the exact same experience everyone after you will pay $800 more for.
The difference? You're helping me prove what's possible. Your results become the roadmap for every coach who comes after you.
You get to be part of building something from the beginning—at a price that won't exist once I have the testimonials to show it works.
5 founding member spots. $1,997. After that, it goes to $2,800.
Your Investment
Get started today with just $100.
Here's how it works:
Reserve your spot with a $100 deposit today
Schedule your first session within 48 hours
Experience the program for 7 days from your first session
Decide if it's right for you:
Love it? The remaining balance of $1,897 is charged on day 8 (or choose the payment plan: 3 payments of $633)
Not the right fit? Cancel within 7 days and receive your full $100 deposit back—no questions asked
Total Investment: $1,997 (or 3 monthly payments of $700)
This is the lowest-risk way to finally get unstuck. One week. One session. If you don't feel the shift, walk away with your $100 back. But if you do? You'll have 11 more weeks to build the foundation you've been circling around—with someone who gets both the strategy and the psychology that's been keeping you stuck.
Questions?
What makes this different from other business coaching programs?
Most programs give you a formula to follow—do this, then this, then this. The Foundation Builder helps you build a foundation that fits YOU—your strengths, your values, your real life.
It's not about copying someone else's blueprint. It's about creating clarity and confidence in what you're building so you can finally move forward without second-guessing every decision.
And unlike programs that focus only on strategy or only on mindset, you get both—because you need both to actually get unstuck and build something that lasts.
How does the 7-day trial work?
You'll reserve your spot with a $100 deposit and we'll schedule your first session within 48 hours. After your first week of working together, you have two options: continue with the program and the remaining balance of $1,897 (or 3 payments of $633) will be charged on day 8, or cancel within 7 days for a full $100 refund. This way, you can experience the program before fully committing.
What's the time commitment beyond our weekly sessions?
Plan for about 2-3 hours per week total—your 60-minute coaching session plus time to complete exercises and implement what we discuss. This is designed for coaches who are working full-time, so everything is structured to fit into your real life, not some idealized version of it.
What if I need to reschedule a session?
Life happens. Just give me 24 hours notice and we'll find another time that week. The goal is momentum, not perfection. If you need to miss a week due to illness or emergency, we'll add a week to the end of your program—no questions asked, no penalties.
Do I need to have clients already, or can I be starting from scratch?
You can be at any stage—haven't started, have a few clients, or are ready to go full-time. This program is about building your foundation, whether you're at zero or pivoting from what isn't working. As long as you're committed to building a coaching business, you're in the right place.
What happens after the 12 weeks?
You'll have everything you need to move forward independently—a clear offer, pricing strategy, niche, and 90-day action plan. Some clients choose to continue working together after the 12 weeks at my regular coaching rate, but there's absolutely no pressure or expectation to do so. The goal is to build a foundation you can stand on —and then actually stand on it.
Ready to Build Your Foundation?
In 12 weeks, you could still be circling—reading one more book, tweaking your messaging again, waiting to feel ready.
Or you could have a clear offer you can explain in two minutes. Pricing you're confident in. A niche that makes sense. A 90-day plan you actually trust. And the internal certainty to move forward without second-guessing every step.
The difference? Working with someone who understands both the business strategy and the mindset patterns that keep you stuck.
This is your chance to finally stop circling and start building—with the structure, support, and honest feedback that keeps you moving forward instead of restarting every few months.
5 founding member spots at $1,997 (regular price $2,800). Premium 1:1 coaching. Decades of proven expertise. No more waiting to feel ready.
If you're done circling and ready to build, this is where it starts.
